Tuesday, April 11, 2006

Macleod's mordant miniatures

Blake had it right. In art, it's not how big you make it, but how you make it big. Blogging, in particular, seems to favor the well-framed small object, as I tried to suggest a while back in regard to photography. The paradox of scale is even more relevant to drawing and goes to the heart of Hugh "cartoons drawn on the back of business cards" Macleod's posts ongapingvoid. Macleod is a marketer and business consultant who's interested in what he calls global microbranding. Oh, and he's a micro-cartoonist. This is one of his. Like it? Check out his approach to licensing. Here's his backgrounder on how he started to express himself within this very small frame, along with a portfolio of his microcartoons — doodles that long ago outgrew the limitations of their form.

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