Wednesday, May 17, 2006

So, if Opus Dei wasn’t responsible for the catcalls at Cannes, who was?

How about Sony? Now that it’s clear the answer to yesterday’s somewhat rhetorical question about “The Da Vinci Code” is no, you have to wonder -- what were they thinking? The lack of advance screenings could have passed as shrewd marketing (though now it looks more like a cover-up), but why on earth would they open this camp-classic-in-the-making at Cannes, pretty much guaranteeing a reaction like this?
At Cannes, one scene during the film, meant to be serious, elicited prolonged laughter from the audience, and when the credits rolled, there was no applause, only a few catcalls and hisses.
Ouch. Controversy at Cannes might help sell movies, but laughter at the climactic scene, not so much. Sony could blow off the chorus of bad reviews that followed on the principle that most people don’t read movie reviews anyhow, but that laughter is likely to have a more lingering impact on their box office -- as it’s likely to be repeated.

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