All bloggers get discouraged occasionally. Maybe you have a small blog, and you're tired of watching the sitemeter creep along at its petty pace from day to day, tallying meaningless visitor totals that could easily fit in a thimble, with no evidence that anyone whatsoever cares. It's natural to ask, "What's the point?"
Or maybe you have a lot of traffic and even some ancillary income, but you find that the blog that was once your passion and a labor of love has become a voracious monster that knows no bounds. Life, love, gainful labor -- everything suffers. "What's the point?"
Or perhaps you've lost faith in what you were doing, becoming in your own mind a kind of defrocked minister of the blogosphere, feeling that every word you write mocks your hypocrisy and presumption. "What's the point?"
That's when it becomes tempting to go drown your sorrows -- after deleting your blog on the way out the door. It's so easy, deceptively so. On Blogger you just click on the "Delete This Blog" button, confirm -- and your blog is history.
Resist the temptation. If you need the beer, go ahead. But don't delete the blog -- at least not without reading "Proper Procedure For Shutting Down A Blog" by Coturnix at his old Science & Politics archives, many of which he is in the process of reposting at his new blog, A Blog Around the Clock.
DO NOT DELETE THE BLOG!Read the entire post. He explains in some detail various options for shutting down a blog without deleting it and leaving a permanent tear in the intricately woven fabric of the web.
First, spammers are mighty quick at taking over abandoned blog addresses and placing various shady businesses, including porn, on those addresses. Everyone who has ever linked to you is now linking to porn. Bad idea.
Second, even if you started your blog because you are a loner, once you got readers, got blogrolled and linked to, your blog is a node in the web. Deleting the node injures the web. This is anti-social behavior. All the links to your blog become dead links - a big no-no in the blogosphere, where link is the currency, like ATP is currency of energy in living systems.
Who knows? By the time you finish reviewing the options, you just may get your second wind and decide not to shut down the blog, after all.