Friday, March 23, 2007

McDonald's, friend of the demeaned worker

McDonald's wants to do some dictionary repair. McDonald's is planning to ask the Oxford English Dictionary to get rid of its current definition of "McJob," which the OED defines as "an unstimulating, low-paid job with few prospects, esp. one created by the expansion of the service sector." Company executives say the definition is demeaning to its workers.
"Dictionaries are supposed to be paragons of accuracy. And in this case, they got it completely wrong," said Walt Riker, a McDonald's spokesman. "It's a complete disservice and incredibly demeaning to a terrific work force and a company that's been a jobs and opportunity machine for 50 years."
Weird -- the never-ending mysteries of the corporate mind: While the OED doesn't link the McDonald's brand to the definition of "McJob," McDonald's sure seems to be working hard to make sure nobody misses the connection. If the shoe fits, wear it, I guess.

(H/t to Medulla Noodle)

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