When everyone has a blog, a MySpace page or Facebook entry, everyone is a publisher. When everyone has a cellphone with a camera in it, everyone is a paparazzo. When everyone can upload video on YouTube, everyone is filmmaker. When everyone is a publisher, paparazzo or filmmaker, everyone else is a public figure. We’re all public figures now. The blogosphere has made the global discussion so much richer — and each of us so much more transparent.After identifying the problem and surrounding it with a thicket of vertical pronouns, it's time for Friedman to move on to a conclusion by borrowing some insights from an expert, business ethicist Dov Seidman, author of "How." (You can tell he's an expert, because his prose runs to klunky metaphors.) With Seidman's authority backing him up, Friedman counsels living transparently, and advocates apologizing when you screw up.
“We do not live in glass houses (houses have walls); we live on glass microscope slides ... visible and exposed to all,” he writes. So whether you’re selling cars or newspapers (or just buying one at the newsstand), get your hows right — how you build trust, how you collaborate, how you lead and how you say you’re sorry. More people than ever will know about it when you do — or don't.If only. Although the Iraq war has been a nightmare from the very beginning, we've never heard an apology from Friedman for his famous rallying cry in the lead-up to the war, "Give War a Chance."