I can't help wondering how many uninsured patients could be covered for what it costs Turville Bay MRI & Radiation Oncology Center to run this big billboard on Park Street, one of the busiest thoroughfares in Madison, WI. And how much sense does it make to promote expensive MRIs to every hypochondriac who drives by with a headache? Especially when the Turville Bay website blithely encourages repeat visits with testimonials like these:
“My third MRI at Turville Bay- Same great attention!” -- From a recent patient surveyScalpel or no scalpel, it doesn't take a brain surgeon to see that this is medical marketing without shame and without scruple.
“Patients are soothed by the sunny lake view. They watch the sailboats, the birds… and just relax.” -- A staff member, 13 years
The care I received…was beyond my previous understanding of human compassion.” -- From a recent patient survey