Friday, March 06, 2009

Requiem for a brand

Requiem for a Brand
Many treasured memories are preserved on fading Kodacolor film, the trademark under which Kodak first popularized color print photography. The brand was once so ubiquitous it was practically synonymous with the act of memory itself. But Kodak stopped using the brand for its color print film after a 65-year run in 2007, by which time digital photography had already displaced film cameras from most American homes. We’re all probably the better of for it, but there’s something sad about seeing what once was one of the most famous brands in the world cast loose from its moorings and settling in among niche products – including Kodak inkjet printers and, oddly enough, jigsaw puzzles.

The Kodacolor trademark has long been licensed to puzzle maker Warren Industries, a subsidiary of Rose Art Industries, a company founded in 1923 in the Bronx. Citizen Kane would have loved its original name: Rosebud Art Company.

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