After watching the first afternoon screening of shorts at the UW Cinematheque yesterday, we wandered over to the Memorial Union to use our discount coupon for the Wisconsin Film Festival's Limited Edition Babcock Hall Ice Cream Flavor, "In the Dark." The UW News Service explains how the legendary Babcock Hall Dairy came up with the cinematic flavor:
As the Wisconsin Film Festival (April 2 to 5) rolls into its second decade, the Babcock Hall Dairy is rolling out a limited edition flavor for the festival, called “In The Dark.”The film festival is all about standing in line, and this was no exception. We found ourselves in a long line of people clutching the little red discount coupons like ours (foreground). The wait was worth it -- the ice cream is delicious! I hope they keep it around.
Festival director Meg Hamel says, “Not only do I have the best job on campus, watching movies all day, I get to have my dream ice cream, too. I grew up a few blocks from Babcock, and my grandparents always had a tub of chocolate chip in their freezer.”
Hamel and Babcock Dairy manager Bill Klein came up with the In The Dark flavor: chocolate malt ice cream with chocolate truffle pieces, chocolate chips, dark fudge swirl, and pecans.
The ice cream will be available starting Saturday, March 7, at both the Babcock Hall Dairy Store and at the Daily Scoop counter in the Memorial Union. As a bonus for people buying advance tickets to the Wisconsin Film Festival, the Memorial Union will also be offering coupons for 60 cents off a single cone (of any flavor). These coupons will be distributed by the festival box office.