Monday, December 14, 2009

A sign, its soon-to-be-famous painter and his mom

The Sign, the Painter and His Mom
Photographers naturally seem attracted by photos of billboards and other signs. I made a screenshot of this 1954 photo because I like it so much. It shows a Coca-Cola sign in Minnesota, as well as the sign painter and his mom. The painter was James Rosenquist, who started out as a commercial sign painter and went on to bring the sensibility of sign painting to Pop Art. He's probably best known for the painting, "F-111," a huge multi-part work made in 1964-65. Rosenquist has written an autobiography called "Painting Below Zero" (which includes this photo). The book is reviewed in this week's New York Times Book Review.

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