The anticipation can be gauged by a segment on the CBS network's flagship television programme, 60 Minutes, on Sunday which talked about the "holy grail" of clean energy technology. A clock on Bloom Energy's website – which contains little information bar an inspirational video of astronauts and of winning runners cresting the tape at the finish line – counts down the minutes until the launch.Hmm... I don't exactly equate the names eBay, Powell and Schwarzenegger with technology vision and leadership. And Powell, of course, seemed equally convinced there were WMDs in Iraq -- until there weren't. Stay tuned.
Venture capitalists have reportedly poured $400m into Bloom Energy's project since founder KR Sridhar began his work eight years ago. Twenty companies, including Wal-Mart and Google, are trying out the device. Sridhar has also attracted the high-profile support of Powell, who proclaimed last year: "I have seen the technology and it works."
Monday, February 22, 2010
Bloom Box: Too good to be true, or just plain great? Might find out Wednesday.
Every few years we get a hot new idea for efficient, clean energy, often -- like the excitement about cold fusion some time ago -- fueled by a potent mix of hope and hype and investor gullibility. Now the latest entry in the clean energy sweepstakes -- the "Bloom Box," a fuel cell from Bloom Energy-- will make its debut at the eBay corporate headquarters this Wednesday, reportedly with Colin Powell, an early backer and board member, and Arnold Schwarzenegger in attendance.