Friday, February 19, 2010
By far my favorite Olympics commercial
AT&T's spot with U.S. Olympic snowboarder Gretchen Bleiler using the universe as her half pipe, to the sound of Lou Reed's "Perfect Day." I suppose you could call it "2001 Lite," or even "2010: A Snowboard Odyssey."
Who doesn't wish they could fly to the stars? When I read the Alfred Bester science fiction classic "The Stars My Destination" as a kid I used to dream I was protagonist Gully Foyle who found a way to travel to the stars simply by thinking, or "jaunting," as the process was called in the story.
Now that I'm older and wiser -- and had my eyes opened by AT&T -- I know you don't need any of that scifi stuff. Just a skateboard. Today the Olympics, tomorrow the stars.