A new breed of coupon, printed from the Internet or sent to mobile phones, is packed with information about the customer who uses it. While the coupons look standard, their bar codes can be loaded with a startling amount of data, including identification about the customer, Internet address, Facebook page information and even the search terms the customer used to find the coupon in the first place.Such a quaint notion, that old privacy thing.
And all that information follows that customer into the mall.
Sunday, April 18, 2010
How much do web coupons tell retailers about you? You might be surprised.
Searchable web coupons for specific products that you can print out or download to your cell phone are a great deal for consumers. They're an even better deal for retailers. "Web Coupons Know Lots About You, and They Tell" is the headline of a NYT story on how much web coupons tell retailers about you. And it's a lot.