Sunday, April 18, 2010

How much do web coupons tell retailers about you? You might be surprised.

Searchable web coupons for specific products that you can print out or download to your cell phone are a great deal for consumers. They're an even better deal for retailers. "Web Coupons Know Lots About You, and They Tell" is the headline of a NYT story on how much web coupons tell retailers about you. And it's a lot.
A new breed of coupon, printed from the Internet or sent to mobile phones, is packed with information about the customer who uses it. While the coupons look standard, their bar codes can be loaded with a startling amount of data, including identification about the customer, Internet address, Facebook page information and even the search terms the customer used to find the coupon in the first place.

And all that information follows that customer into the mall.
Such a quaint notion, that old privacy thing.

1 comment:

Cybergabi said...

Just wait until RFID becomes standard in the packaging material of retail items. One fine day the police will stand in front of your door, asking what that wrapper from a cookie you bought half a year ago is doing at a crime scene. And then it's up to you to remember and describe how that kid you treated last Halloween looked like...