Wednesday, April 07, 2010

NYT story on Conan O'Brien spawns #helpingconan hashtag thread on Twitter

This line in today's NYT on Conan O'Brien's emergence as an online personality, which helped him sell out his 30-city comedy tour that starts next week, caught my eye.
Assisted by his executive producer, Jeff Ross, and personal friends, Mr. O’Brien signed up for Twitter in late February.
I mean, how hard is it to sign up for Twitter? It's not exactly brain surgery. What part did Conan need assistance with? The typing?

Apparently I wasn't the only one. There's a new hashtag thread on Twitter -- #helpingconan -- in which people add their own ideas on the help Conan needs to navigate the rigors of daily life. It seems to have started with this tweet by Roger Ebert.
Conan's executive producer "assisted" him in signing up for Twitter. His director tied his shoelaces. #helpingconan
Time will tell whether this has the legs to go viral, or whether it burns out quickly and remains nothing but a thread in a teapot.

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