The iPad, with its touch-screen navigation, offers new editorial tools, such as high-definition video and push-button graphics. A reader can slide a finger across the screen in one feature to watch as a Lego Lamborghini takes shape step-by-step, compiled from 180 different images.This is progress? Hard to see how e-publishing will ever get off the ground if they only price it for rich early adopters.
Advertisers have new opportunities as well. Mercedes has a 30-second, TV-style video ad.
The catch: You'll have to pay $4.99 for each issue, the same as the cover price for the printed version of Wired. It's yet to be seen whether many readers will pay for an app when the Web site is free and just a few clicks away. Subscriptions, which in the case of Wired's print edition can bring the cost down to $1 per issue, aren't available yet through the iTunes store.
Wednesday, May 26, 2010
This is progress? No longer printing on dead trees, only to charge $4.95 per electronic copy?
I must be missing something. Wired magazine has an all-new digital edition for the iPad.