Sunday, September 02, 2012
Location, location, location
"B-cause you're a 10-minute bike ride from downtown." Great marketing at new Madison B-cycle kiosk in front of Trader Joe's on Monroe Street. Perfect demographics. I had my doubts last year -- but they really seem to fill a niche. The other day, half the bikes at Trader Joe's were out, and that's in a neighborhood where a lot of people own bikes, and not exactly downtown (although only a 10 minute bike ride" away). I liked that Paul Soglin got Trek to fund all the start-up and operation money. Trek is getting their money's worth in marketing.