Sunday, October 05, 2014

Kodak: When Giants Fall They First Go Bonkers

Kodak played a major role in developing digital photography, but like Xerox before it with the personal computer, they had no idea how to bring it to market as a consumer product (mainly because they were concerned about cannibalizing film sales). By 2006 they were thinking about playing catch-up, but it was already too late. That's when they made this batshit crazy promotional video to show at sales meetings and other corporate gatherings. It's hilarious in a funny-sad benefit-of-hindsight sort of way.

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